Frank Aiello - 1960s
Bobby Aiello - 2008
The year was 1937. Antonio
Aiello opened a small fruit and vegetable market in Paterson, New Jersey.
His goal was to sell quality products so that his customers were given the
freshest possible produce at all times. Shortly after he opened,
Antonio relocated his market to Haledon Avenue in nearby Prospect Park.
The business has been there ever since! As the years went by, the
business became known for having the best quality fruits and vegetables.
In 1960, Antonio passed the
business on to his son, Frank. Times were changing and the chain
stores began selling produce at a fast rate. In order to to compete,
Frank and his wife, Phyllis made the decision to branch out and they began
selling fruit and
gourmet baskets. It was a very successful venture,
and soon they acquired a superior reputation in the North Jersey area,
especially in Bergen County and Passaic County.
In the 1970's Frank's son Bobby
began making the early morning trip with Frank to the markets in Paterson
and New York. Every day after school Bobby worked with his father
and learned the business. After college he decided to join his
father fulltime, since by this time, Aiello's had grown to become a very
In the early 80's, Frank and
Bobby decided to focus their business only on fruit and gourmet baskets
using the same first quality products and ingredients from all over the
Since Frank's death in 2007,
Bobby has expanded into offering
exceptional fruit and vegetable carvings, fresh fruit party platters, and
fresh fruit centerpiece arrangements. He
operates the business at the same Prospect Park location, providing
quality baskets - many individualized to the customers preferences - and
continues in the tradition of his father and grandfather to insure customer
satisfaction in every possible way.
Aiello's is a family Owned and
Operated business - in the third generation of family ownership